Belinda Henry Qualitative Research

People are fascinating and that’s why qualitative research is where my passion has grown over a career of 20 years. I believe it remains the most insightful way to really understand consumer purchase motivations and their relationship with brands.

The goal for me in any project is to understand consumer’s experiences with a brand and the context in which consumers use brands. It’s then, that consumer insights can be revealed that can inform decision making.

Areas of Expertise
Branding & advertising strategy, category/brand motivational drivers, NPD, product & concept evaluation and customer experience studies across the following categories: health/pharmaceutical, financial, property, social & government and retail

Research Services Offered
Project management, development of mod guides, group moderation, depth interviews, ASTs, ethnographic depths, online qualitative boards, secondary desk research, business recruitment, content analysis, preparation of reports and presentations

Clients
I currently provide qualitative consulting services to a range of clients including Lewers Research, Omnicom Research and D-scription.

Education Qualifications
• Bachelor of Economics, Monash University
• Graduate Diploma in Marketing, Monash University

Professional Memberships
I am a full member of the AMSRS and member of the IRG.

I also lecture at Holmesglen TAFE in marketing research, consumer behaviour and promotion of products and services.

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Location and contact