Alan Jacobs Research Associates

Prior to opening AJRA in 2002, Alan Jacobs was the Managing Director of Consensus Research for over ten years.

At AJRA we believe that every project deserves the attention of an experienced researcher and we deliver just that – whether it be qualitative or quantitative research.

Product categories in which AJRA has a proven track record for insightful research include - entertainment (hard and soft gambling), tourism/travel, FMCG especially ‘functional food’, beverages including alcohol, telecommunications, healthcare and pharmaceuticals. We also conduct research for government and in the public policy and charities sectors.

In an environment awash with data we believe that it more important than ever to produce in-depth analysis that gets to the core of the marketing and communication challenge. We specialise in analysis of consumers at the personal level not a 'helicopter' over-view.

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