Alchemy Research and Insight

Alchemy is a boutique qualitative research agency specialising in emotional and motivational research. We believe that relevant insights are pivotal to brand planning, and powerful qualitative research enhances thinking.

At Alchemy, we go beyond the surface to reveal consumers’ inner worlds and emotional needs. We understand the brand story from the consumer’s perspective and the triggers that motivate consumers to act. This provides the deeper level of consumer understanding that brands need to help develop a meaningful, compelling and consistent identity, and emotions-based communications that truly resonate.

We are based in Australia and have expertise in international project work. We have systems and networks in place throughout the Asia-Pacific region, and can be ready to go on any project.

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