Beam Research and Marketing
What we do
Beam Research and Marketing focuses on Insights, Brands and Innovation. We combine our passion for developing a deep understanding of your customers with strategic marketing and innovation process expertise.
One of our points of difference is that all our consultants and associates are senior people, each with many years experience.
Another is that we bring research and strategic marketing expertise to every project. We understand marketing because we have been there, doing what you do.
Our goal is to be absolutely clear about your business objectives and to design an approach to help develop and implement successful strategies that fit your business, your brands, your culture and your budgets.
Our projects are varied in scope and size and we have worked in many markets and categories. We help large and small clients with Innovation and New Product Development, Brand Positioning and Growth, Packaging and In-store Layouts, entering New Markets, Segmentation and Cultural Insights.
The Principal at Beam is Christina Branagan. Christina is a blend of researcher and strategist. She is a highly experienced Qualitative Researcher, Brand Strategist and Innovation facilitator.
For 10 years she was a brand marketer at ICI, working on one of the UK's most successful consumer brands, in Europe and Australia. She had international roles in strategy, innovation and business management. In the mid 90's she joined global marketing agency Added Value as a qualitative researcher and strategist. Before setting up Beam, she was a Managing Partner for 10 years at Perspective Research, a boutique qualitative research agency in Melbourne.
Christina runs all projects herself and calls on a great team of expert associates when required. She works with highly regarded consultants and associates in all fields of qualitative and quantitative research including Cultural Insights, Segmentation and Choice Modelling.
Location and contact
Contact person: Christina Branagan
Camberwell VIC 3124