Bedrock Insight

Bedrock Insight is a boutique research and innovation agency. We combine our research expertise, corporate FMCG experience and workshop facilitation skills to facilitate the creation of insight driven marketing and business strategies with our clients.

Research & Insight
We conduct consumer research to build and bolster your brand, market and customer knowledge and help you achieve your business objectives.

However, we also believe traditional market research is not enough to generate breakthrough insight. We aim to move beyond the focus group room to incorporate observation based learning into our recommended methodologies. This helps develop better understanding of the brand through the eyes of the consumer / customer / shopper.

Innovation & Ideas
We believe innovation development requires internal cross-team collaboration and ownership, observation, inspiration and imagination.

Sharp Eyes is a user-centric innovation process where we facilitate a cross-functional team from your business through a rigorous process to uncover new ideas and opportunities that leads to break-through innovation

Strategy & Planning
We facilitate a range of workshops using creative thinking techniques to help our clients think about their problems differently and to develop strategies that have a competitive edge.

From war-games and vision setting to cultural change and team building, our imagination workshops are a powerful way to unlock the potential of new ideas and strategies.

However, we also believe traditional market research is not enough to generate breakthrough insight. We aim to move beyond the focus group room to incorporate observation based learning into our recommended methodologies. This helps develop better understanding of the brand through the eyes of the consumer / customer / shopper.

Innovation & Ideas
We believe innovation development requires internal cross-team collaboration and ownership, observation, inspiration and imagination.

Sharp Eyes is a user-centric innovation process where we facilitate a cross-functional team from your business through a rigorous process to uncover new ideas and opportunities that leads to break-through innovation

Strategy & Planning
We facilitate a range of workshops using creative thinking techniques to help our clients think about their problems differently and to develop strategies that have a competitive edge.

From war-games and vision setting to cultural change and team building, our imagination workshops are a powerful way to unlock the potential of new ideas and strategies.

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Location and contact