Elbow Insight and Strategy

We work with pharmaceutical and healthcare companies across an extensive range of therapy areas and OTC categories.

We identify needs and help turn these into opportunities that help give our clients the edge.

Our unique background in pharmaceutical and consumer market research, both qualitative and quantitative, mixed with brand strategy puts us a step ahead. It means we can offer a more commercial, brand-building service to our clients.

Technology is central to our process, resulting in more dynamic and agile research, and outputs that inspire as well as inform.

We continually push ourselves and stretch our thinking to deliver clear insights that help shape our clients’ brands and have a positive impact on patients and the healthcare industry.

We work closely with our clients across a number of areas including:

NEW MARKET OPPORTUNITY
BRAND PLANNING & BRAND POSITIONING
PATIENT EXPERIENCE JOURNEYS
CUSTOMER & PATIENT SEGMENTATION
CREATIVE DEVELOPMENT & COMMUNICATION EVALUATION
BRAND EQUITY & CAMPAIGN TRACKING

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