Ergo Strategy Pty Ltd

WHO WE ARE
Ergo is a boutique consumer strategy consultancy
Since 2009, we have been showing top-tier companies the path from insight to commercial value, bringing our wisdom and experience to their consumer strategy in both Australia and internationally.

OUR BELIEFS
Consulting approach to insight transformation via strategic thinking
We believe harnessing the latest and most sophisticated quantitative and qualitative methods to generate consumer insight can show a path for brand development and inspire new customer value propositions. We believe sophisticated analytic skills, management consulting case experience and management models can turn complex data sources into compelling commercial strategy. We value and invest in fresh, innovative thinkers and immerse ourselves in commercial contexts to crack the toughest problems our clients throw at us.

OUR APPROACH
A rigorous and multi-faceted process
We utilise a range of tools and techniques to help our clients achieve business success:
QUALITATIVE
QUANTITATIVE
SECONDARY ANALYSIS
STAKEHOLDER ENGAGEMENT
IDEATION WORKSHOPPING
MODELLING

Our researchers and strategists’ experience covers a range of insights areas:
SEGMENTATION
CUSTOMER VALUE ANALYSIS
ADVOCACY
SHOPPER
INNOVATION
BRAND POSITIONING
CUSTOMER ACQUISITION
CUSTOMER CHURN
PRICING STRATEGY
DEMAND FORECASTING

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Location and contact