Lateral Research and Planning

Lateral Research and Planning is a boutique market research consultancy that strives to collaborate and share ideas and solutions with organisations and its customers to create change. Our consultative approach enables us to uncover true challenges and deliver valuable perspectives to support your future market planning, communications development, market research design, data collection analysis, and reporting.

Lateral Research also offers tailored training programs to allow your Management and teams to up-skill and provide insights to successfully optimise the effectiveness of the research programs implemented in your business. This knowledge will enable you to gain valuable skills to maximise research outcomes and assist with the consolidation of your organisation's competitive advantage, support product development and grow your market share.

Our brand name was inspired by the guru in creative thinking, Edward De Bono, who coined the term ‘lateral thinking’. By thinking outside the square, we aim to deliver fresh and inspiring insights to help create change within your organisation through creative and strategic leaps in collaborative thinking.

We are passionate about linking customers and organisations utilising leading Qualitative research methods to create the desired outcomes for clients.

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