Lightspeed Research

Quality-seeking researchers, marketers and brands choose Lightspeed GMI as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. From award-winning survey engagement to fieldwork management, we add value at every stage of the research process. Focusing on local market knowledge, Lightspeed GMI’s proprietary panels deliver access to more than 5.5 million online research respondents with unparalleled quality, capacity and targeting. Our comprehensive product suite offers the tools and services needed to generate dependable research results across the consumer, B2B, financial and healthcare business segments. With office locations throughout the Americas, Europe, and Asia Pacific staffed with experienced local talent, we understand the nuances of each market.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar Group, the insight, information and consultancy division of WPP, the world leader in marketing communication services.

Lightspeed All Global provides healthcare professional and patient community solutions, utilizing its industry-leading healthcare panel. With a long heritage as an innovator in healthcare research, Lightspeed All Global merged into the Lightspeed family of brands in November 2013. By integrating gamification and field research into the healthcare market sector, Lightspeed All Global combines a skilled team of thought leaders into one portfolio. Collectively, this enterprise now represents the world’s largest population panel from Lightspeed GMI matched up with physician panels and payor panels from Lightspeed All Global.

Lightspeed Financial Services Group (FSG) provides retail banks, credit card issuers, and other industry stakeholders with detailed and accurate insights into consumers’ payment product usage. Through its proprietary Behavioral Tracking Panel, actual transaction-level data are collected from consumers’ credit card accounts, allowing for “full-wallet” analyses that are unavailable from any other source. Lightspeed FSG also produces syndicated competitive intelligence reports, giving banks and card issuers instant visibility into account communications, as well as fee and policy changes that their competitors are making to their customers’ accounts. Through attitudinal survey-based data, passively collected transactional and behavioral data and credit attributes, Lightspeed FSG delivers primary research projects to provide clients with robust decision-driving analyses.

LEADERS IN DIGITAL DATA COLLECTION

Maximizing online research since 1996

Reached more than 5.5 million

Web

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