Liz Walker Research

Liz established LWR consultants in early 2015 after 25 years of Qualitative communications research consultancy experience. An accomplished brand strategist and innovations researcher,LWR delivers high level strategic insights to clients in: Tertiary Education sector, and Human Services including, Not For Profit, Ageing, Disability and Health prevention. A creative thinker, Liz is committed to research solutions that deliver strategically aligned actionable outcomes. Areas of expertise: high level skill in group discussion facilitation, sensitive topic interviewing, mobile and traditional ethnography, semiotics, co-creation workshops, customer experience, eye tracking and digital collaborative forums.

Recent work Tertiary Education. Strategic Development of PACE - core to university branding - with strategic communications to gain market traction. Macquarie University. The study’s significant contribution noted at Marketing and Program Director level. Not for Profit - strategies for building brand equity/ market traction in transitioning markets - major charities. Strategies to support donor relationships and capital campaigns. Sensitive mapping of the aged hearing loss customer experience (CX). A deeply emotional journey to hearing aid adoption. Australian Hearing - 6 year partnership. Health prevention communications strategies. Worker health, Seniors, Childhood obesity. Social marketing campaign strategy development -Youth Binge Drinking (award winning radio campaign), Quit.For Life. and Skin Cancer awareness. Liz also collaborates closely with Fusion Research in Government research arena.

Optimised award-winning comms. for a global FMCG brand - semiotics, neuro SST brainwave technique. Grand Effie Award for advertising effectiveness. NPD. Assessment of line extensions and adjacent category opportunities - several packaged categories. Revived an ageing FMCG brand. Mobile ethnography. Eye tracking - communications optimisation. Tourism Australia

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