Market Attitude Research Services Pty Ltd

Market Attitude Research Services Pty Ltd (MARS) is a boutique marketing research company which conducts marketing research projects in Australia and worldwide. Based in Sydney and Canberra, and established in 1993. All projects are conducted by an accredited Qualified Practising Market Researcher (QPMR).

Strategic services include:

Social research, consumer research and strategic advice
Advertising pre-testing and tracking
Agricultural and rural research studies
Focus groups and qualitative research in Australia, New Zealand, the Asia-Pacific region, and internationally and specialist qualitative services in Canberra, Sydney, Brisbane and Perth

David Collins, Managing Director of MARS, has considerable experience in both qualitative focus group research, indepth stakeholder interviews and large scale survey project management design, implementation, reporting and presentation of advice and recommendations on implementation strategies.

The MARS Project Director (David Collins) is a member of:

o the Australian Market and Social Research Society –
member since 1982
o the European Society for Opinion and Marketing Research –
member since 1992.

Consequently, he has signed quality assurance declarations that bind himself and his company to the confidentiality, methodological design and implementation, and reporting standards and quality assurance requirements of these professional associations.

David has an Honours Degree in Economics from Sydney University. David Collins is also an accredited (emeritus) Qualified Practising Market Researcher by the Australian Market and Social Research Society. David conducts around 50-60 focus group sessions across Australia each year.

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