Market Focus International

Market Focus International is a new consultancy formed by Paul Korbel and Ian McNair, two of Australia's most experienced researchers, offering quantitative and qualitative studies on a local and international basis.

In particular these two senior researchers have assisted companies with their needs in the Australian, New Zealand and Asian markets over the past 25 years, and offer and insurpassed level of experience and knowledge of the region.

Market Focus International provides marketing and research consulting, with an emphasis on partnering companies who do not have resources in the Australia and New Zealand markets. Our experience over the past 20 years enables us to add value to any project we coordinate, particularly in our areas of specialisation, and in terms of the strategic advice we can provide.

Through our commitment and expertise, Market Focus International has established a business relationship with our customers which makes us an invaluable part of their management teams.


Market Focus International provides a range of diverse services to their clientel, with specialisations in:

International Research - coordinating and conducting multi-country studies in Australia and Asia
Pharmaceutical/Medical Research - offering ad hoc Ethical and OTC research
Advertising and Media Research Advertising and tracking, readership and TV and radio audience surveys, Starch advertisement and editorial readership studies.
Sponsorship Research - providing evaluation of event and sports sponsorship in the Australian market
Travel & Tourism - regular studies of domestic and international trends in the market
Customer Satisfaction - measurement of performance by survey methods and mystery shopper approach
Automotive Research - through car clinics, new vehicle assessment, advertising effectiveness : cars, trucks, and buses, and heavy equipment
Agricultural Research with access to a unique comprehensive data base of this diverse market in Australia and New Zealand
Omnibus Surveys



Location and contact

  • NSW

    Contact person: Paul Korbel
    Phone: 0299669107

    270 Pacific Hwy
    Crows Nest NSW 2065
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