Nitty Gritty Insight

We all see the world through our own lens

As much as we’d all like to say we review our market situation objectively, most of us pretty much just notice what is in front of us.
And, sometimes this means we are missing the insights lurking nearby because our thinking is limited by what we know so well.
Nitty Gritty is an insights consultancy that uses research and creative thinking to shift the focus back on the consumer.

It’s our business it is to help you find and pinpoint those elusive insights

We help you keep your outlook fresh – encouraging you to look at the ordinary, differently...
Start asking yourself some questions about your brands and business...

Are consumers really as we imagine?
Is our brand what we believe it to be?
Is our offer relevant to consumers?
Are we not seeing something obvious that could prove to be a game changer?
Is our offer being heard as loud as we think it is?

Getting your head around new ways of thinking invariably leads to whole new opportunities you might not have ever considered

How we refresh your thinking
By providing the fresh lens on your project

Our strength is to offer perspectives that refresh how you’ve been thinking about the challenges and opportunities.
We will provide the food for thought that will open up some other avenues or some different ways of attacking the project.
We ask questions that throw you into a different mind space

We will help you…
See a clear vision for your brand
Explore what is limiting progress
Define the new consumer landscape
Provide you with unexpected and refreshing strategies
Succeed with new opportunities
Develop creative communications and marketing

All of this means you will have more options, ideas, and potential to explore than you initially thought

Then you are much closer to really connecting with your consumers and pinpointing where you need to focus



Location and contact

  • VIC

    Contact person: Julie Houston
    Phone: 0400792432

    Prahran VIC 3181
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