Scott MacLean’s background includes roles as Director of Commercial Research with A C Nielsen, Marketing Science & Research Director with Research International in Melbourne, Frankfurt and London, and Head of Advanced Analytics with Lewers Research in Melbourne.
He has published and presented a large number of papers on a range of topics, and is a regular speaker at seminars and meetings within the marketing and social research industry.
He is an elected Fellow of the Australian Marketing and Social Research Society.
Bachelor of Science (Hons) - mathematical and survey statistics, Monash University (B Sc(Hons))
Master of Applied Science - mathematical and statistical modelling, Univ of Melbourne (M App Sc)
Fellow of the Australian Marketing and Social Research Society (FAMSRS)
Qualified Practising Marketing Researcher (QPMR)
Zertifikat Deutsch als Fremdsprache, Goethe Institut (ZDF)
Why use Nulink Analytics ?
Scott MacLean, Principal of Nulink Analytics, with his vast (over 30 years) experience in market research and advanced analytical analysis, brings knowledge and skills that he can apply to your business.
Scott has worked extensively in new product/service development and assessment, market segmentation, pricing analysis, market tracking, brand positioning, public policy assessment and evaluation, feasibility research, advertising testing and tracking, market modelling/forecasting and customer satisfaction research.
If your project is in one of these areas, Scott may be able to help you.
With his extensive skills, experience and versatility, Scott will bring a fresh and expert approach to the unique problems and projects that relate to your business/organisation.
Location and contact
Contact person: Scott MacLean
3/49 Head St
Brighton VIC 3186