Perspicacious

Perspicacious is an independent consulting studio
delivering research and insight-led strategic services.

It is also one word that cleverly sums up what you can expect: A ready insight into and understanding of things; Keen mental perception and discernment; And above all else, clarity.

After all, research itself is a means to an end – it can provide a sign-post, a clue, a hint – but ultimately the full spectrum of implications and applications need to be unlocked. Perspicacious leverages deeply considered, whole-brain thinking to achieve a balance of academic science and commercial acumen, giving you unparalleled confidence for sustainable advancement.

DEFINE THE QUESTION
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in
less than 5 minutes”
- Albert Einstein

The Clearer The Input, The Clearer The Output
Success depends on first achieving total clarity on what question needs to be answered, and why leaving it unanswered represents a missed opportunity or business risk.

FIND THE TRUTH DELIVER CLARITY
“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesisers, people able to put together the right information at the right time, think critically about it, and make important choices wisely” - E.O. Wilson

Every Person Has Their Own Truth; Our Role Is To Find It…

Knowing and understanding psychological and verbal barriers ensures the appropriate techniques are deployed to reveal the fundamental insight.

“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth” - Marcus Aurelius

DELIVER CLARITY
“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesisers, people able to put together the right information at the right time, think critically about it, and make important choices wisely” - E.O. Wilson

As Simple As Possible, But No Simpler

Achieving precisely the right balance between complex data and simple stories, insights are curated to be clear, precise and actionable so clients are inspired and empowered to navigate the way forward.

“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesisers, people able to put together the right information at the right time, think critically about it, and make important choices wisely” - E.O. Wilson

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