Play MR

Creative Market Research Company
Market research agency that'll keep you on the edge of your seat
If you want a snooze, try a warm glass of milk and an episode of Matlock. Or call one of our competitors.

If, on the other hand, you want to learn some really, REALLY useful information about consumers or shoppers, and you want to be on the edge of your seat reading it, you've come to the right place.

You see, our director, Chris Thomas , is a market researcher with more than 15 years' experience – 5 years as a GM. He's seen lots of research firms place great stock in long, boring reports, written by suits who think big words are a big deal.

But no matter how he tried to like it, 'boring' was just never his cup of tea. So he decided to save his soul and do things how they should be done.

In 2013, he started his own market research gig delivering creative research in Sydney, Melbourne and Australia-wide. He called it Play and he made it fun. For himself, for his employees, for his research participants and – above all – for you.

Unless you specifically ask for a mind-numbing 200-page report written in PowerPoint 2003, there's a snow-flake's chance in hell you'll get it.

Instead, what you'll get is a cost-effective, easy-to-read executive summary – often a video. Written in plain English, with insightful graphs and tables, and a list of to-dos that you can start putting into place immediately. On time, too.

Of course, it's all based on smart, creative research methodologies, and years of hands-on experience putting cutting-edge research theory into practice. Cutting-edge technologies too. Anything that makes the experience better for our participants, and the insights better for you.

Whilst much of our research is conducted in Sydney and Melbourne, we have lots of experience in other states too.

What we do?

Gauge how your target market thinks about certain topics, services or products
Help improve current products or services
Understand the likely impact of any proposed changes
Identify new opportunities
Understand strengths and weaknesses versus competitors

How we do it?

Qualitative and quantitative approaches
Mobile, video based research applications
Online surveys
Central location and in-home tests
Observations
Interactive online discussion boards and communities
Eye tracking
Online diaries

Who we do it for?

FMCG Manufacturers
Retailers
Banks
Insurance providers
Telcos & Utilities
Airlines
Automotive companies
Local councils
PR and Media Agencies

We love our clients and they love us. We give them voxpops, infographics and easy to read reports that make our market research engaging, insightful and cutting edge. The future looks bright – so come PLAY!

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Location and contact