Prescience Research

Prescience Research is a specialist quantitative market research and modelling consultancy. Our goal is to deliver market and social research studies that accurately predict market place performance or social outcomes.

The predictive focus, we believe, allows our clients to make clear, unambiguous, and confident decisions. We achieve this goal by insightful and rigorous design, applying the latest and most relevant marketing and social theory, thoughtful analysis and creative presentation of results.

Our Services Include...

Predictive Tracking
3rd generation tracking systems that distinguish between cause and effect, and provide valid marketing ROI assessment.

Positioning Value Analysis
to forecast consumer demand from pricing and / or image positioning change, and support brand equity optimisation.

New Product Development
including idea development, trade-off analysis, conjoint & choice modelling, screening, refinement, customer demand estimation and portfolio optimisation (e.g. TURF).

Segmentation and Market Structure
identifying optimal customer segmentation for more efficient marketing activity.

Advertising Response & Econometric Modelling
to evaluate the short and long-term dollar ROI on marketing investment.

Customer Relationship Optimisation
studies of customer satisfaction, loyalty, consumer generated media and switching. These studies typically examine the drivers of choice, including how product usage or customer service experiences translate into short and long-term switching behaviour

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