Quirk

'Simple Truths'

"All trut​hs are easy to understand once they are discovered; the point is to discover them." ~Galileo

Truth is a powerful thing.

And the simpler the truth, the more powerful it is.

​At Quirk, we think of ourselves as discoverers of truth...

We are market research consultants, specialising in qualitative methods.

How do we work?

We are flexible, collaborative and operate by some strongly held principles:

Give direction : If you don't know what to do next, we haven't done our job.

​​​It's the thinking that counts : Without it, you get nothing but vagueness and cliche...and no closer to the truth.​

Near enough is never good enough.

Be fair dinkum : Always tell it like it is. Always have a point of view.

Tell the story : ​Make the connections. Build a narrative. There is nothing more powerful than a truth well told.

Be clear : Use simple language. Not jargon or 'buzzwords'. They encourage lazy thinking and obscure the truth.

The whole picture : Culture and context are as important as individual traits or desires. To ​​ignore either is limiting.

The right tools : whatever best suits the job at hand, use.

Above all, stay curious.

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