Roadmap

We'll help you find your way...
Since 2003 Roadmap has been helping brand owners find their bearings and achieve sustained marketing success.

We do this by delivering inspired consumer insights and marketing strategies based on sharp thinking and extensive real world and academic experience.

We do things well because we are always thinking creatively, are highly responsive to our clients' needs and are passionate about our work.
Our approach
Roadmap's philosophy and practice is focussed on delivering excellence across all facets of the research lifecycle, from brief to debrief and beyond.

We believe that every research problem is unique and therefore a bespoke solution is required. While our toolkit of research methodologies and techniques is extensive, we are always on the look-out for new and better ways of answering our clients' objectives and adding value.

Beyond the day to day practice of research, we also believe that the relationships we have with our clients are fundamental to producing ‘great work’. In line with this we strive to develop rich and enduring relationships with our clients, characterised by open and frank communication, transparency and trust.
Market sector expertise
Our focus is on commercial consumer and B2B research and our clients tend to be global or local leaders within their markets.

Over the years we have built up a high level of expertise in the following sectors:

- FMCG - food products
- Retail - supermarkets, fashion, sports, QSR, petrol
- Media - print and online
- Telecommunications
- Financial Services - retail banking, insurance, investing
- Building products
- Pharmaceutical - OTC and therapeutic

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Location and contact