Sprout Strategy

At Sprout, we focus on telling the Human Story. We go beyond what people say and do, to what they feel – their emotional drivers.

Understanding the Human Story is essential to drive behaviour change and unlock commercial value. To get there, we dare to be different. We blend non-conscious measurement tools, social listening and best in class research to give you richer human insights into what really drives us. 

Take your intelligence further 

Research is at our heart. Our team are curious and innovative leaders in qualitative and quantitative research, AI and Behavioural Economics. We support companies with Customer Understanding, Behavioural Economics, Branding and Communication, NPD and Innovation, Segmentation. Our Behaviour Economics toolkit features leading-edge neuroscience tools like MindSight® and a dedicated Nudge unit. 

Take your experiences further 

Our leadership in customer and employee experience (CEX) is critical to delivering experiences that connect at a human level. Within our Sprout House live skilled CEX practitioners and designers that understand the human story. We support companies with CEX Research and Strategy Development - including Journey Mapping, VOC Programs, Design Thinking and Human-Centred Design. 

Take your insights and strategy further. 

At Sprout, we believe insight without activation is useless. Our project approach is designed to deliver ROI from insights. With a team that includes Brand, CEX and Marketing strategists - delivering actionable strategies is a natural outcome from our work. We support companies with Insight Writing and Activation sessions, ROI Modelling, Brand Strategy Development and Behavioural Change Strategy. 

Our philosophy: Deliver actionable strategies founded in the Human Story. 

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