Square Holes

Having worked in many different consumer and service categories, we discovered that our passion comes from applying our market research and brand planning skills to connect clients’ healthcare brands with the people who need them most.

Our success comes because we not only love what we do, we understand our clients’ brands and
businesses better than most.

We use a mix of market research and brand planning methodologies to help connect our clients’ healthcare brands with the people who need them most.

In fact, using these methodologies, there’s not much we don’t do in healthcare.

At any given time we are helping clients launch new brands; anticipate customer needs; measure sales force effectiveness; combat competitor moves; understand patient journeys; as well as keep abreast of the changing face of healthcare in Australia.

In the morning we might be speaking to heart transplant specialists to help maximise the potential of a new product launch; in the afternoon sitting in patients homes to better understand the experience of people living with chronic pain, and at night working with GPs and Pharmacists to co-create new solutions for consumers.

All the while in the background collecting quantitative data to segment our client’s customers; gauge the optimum launch price for a non-reimbursed product; or forecast its likely penetration in the market for the next 3 years.

We’re there with your customers and the consumers of your products 24/7, collecting data and developing insights that drive growth in your business.

Using our suite of market research and brand planning methodologies, there’s not much we don’t do in healthcare.

Examples of work we do

War Gaming
Customer Engagement
Niche Marketing Growth Opportunities
Timeline to Treatment
Forecasting
Consumer PR

Web

Locations and contact