Strategy By Design Pty Ltd

An independent provider of data analysis services to the Australian Market Research Industry

Experience: Have undertaken the analysis of more than a thousand market research studies, including in excess of one hundred choice models, for a wide range of Australian Market Research companies.

Skill Set:
Key Drivers of Brand, Product, Service Choice or Preference (Multinomial & Ordered Logistic Regression)
Latent Class Choice Modelling
Brand Positioning, Performance, Preference, Pricing and Switching
Binary Brand Image Data Factor Analysis and Logistic Regression Analysis
Variable Cluster Analysis
Traditional Regression, Factor, Cluster, Discriminant, Correlation Analysis
Consumer and Employee Segmentation
Segment Classification Modelling
Price Sensitivity
Customer Satisfaction
Actionable Outcomes

Notable Choice Modelling Studies:
GE Lighting
2000 Sydney Olympics event ticket pricing
Toyota
Lexus
NAB, GE, Westpac, Virgin Money credit cards
Virgin Money home loan
Bankwest transaction account
Pharmaceuticals
Australian Unity
Pay TV channel bundles
Credit card rewards schemes
Tourism
Fertiliser & pesticide volume
Dried fruit
Egg pricing
Milk
Frozen yogurt
Beer
Wine
Spirits
Soft drinks
Infant formula
Breakfast cereals
Coffee
Pizza Hut
Virgin Mobile
Optus
Telstra
TransACT
AAPT
RAC membership
Western Power
CTP insurance

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