The Lab Strategy & Planning

Some call us researchers, others call us brand strategists.

We’re actually a mix of both and that’s what makes us special.

We are a group of inquisitive minds that make sense of the relationships that exist between people, brands, and the culture they share.

In doing so, we unlock opportunities for growth with inspiring strategies that engage consumers and create cultural meaning.

We collaborate with academics, opinion leaders and our clients to push boundaries and create new possibilities.

Most of all, we love what we do.

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