Thinkfield (previously - West Coast Field Services)

Western Australia’s largest market research data collection agency, Thinkfield is part of the Key Research Group. Operating across Australia, we’ve now completed over 9,000 field projects since our beginnings in 1991. Our experience gives us unique insights into almost every research exercise, ensuring an efficient approach and intelligent analysis.

Thinkfield’s services include Qualitative Data Collection (door-to-door, mystery shopping, online surveys, etc) and Qualitative Recruitment (for focus groups, ad tests, workshops, etc). Our resources include in-house focus group facilities and our own extensive database and research panel.

Our expertise is available to business directly as well as in support of marketing and research agencies. Contact us to discuss your needs.

Built around the most exacting standards, Thinkfield has a well-earned reputation for quality and integrity in Data Collection.

The Thinkfield brand was born in 2015 when West Coast Field Services joined forces with Researchpanel to create a single entity with enormous combined experience, resources and skill. With a quarter-century track record, Thinkfield is one of Australia’s leading market research organisations, with a particular specialisation in outbound call centre services.

As an organisation and as individuals, the qualities we strive to live by are expressed in our Brand Attributes:




Location and contact

  • WA

    Contact person: Sandra Simpson
    Phone: 0893163366

    L1, 250 Oxford St
    Leederville WA 6007
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