True North Research

True North Research is dedicated to helping clients set the right direction for their future. This is built on effective consultation, intelligent research and thoughtful recommendations.

True North prides itself on uncovering the ‘truths’.

We achieve this by:

- Ensuring that those involved in the research process fully understand the issues at hand
- Providing the opportunity to impart thoughtful and valuable responses to the questions posed
- Employing the most effective techniques

After uncovering these truths our clients can:

- Change the mindsets of how consumers perceive a company
- Win customers over
- Resolve contentious issues
- Unlock a competitive advantage
- Develop strategic priorities
- Set a new direction

With over a decade of experience in employing qualitative, quantitative and deliberative methodologies we can assist clients set their new direction.

You can find your true north through:

BRAND ESSENCE DISCOVERY
ADVERTISING EFFECTIVENESS
IDEA GENERATION
CUSTOMER VALUE ANALYSIS
DELIBERATIVE ENGAGEMENT WORKSHOPS
REPUTATION & STAKEHOLDER AUDITS
CITIZEN'S SUMMITS

CREATE YOUR BRAND EQUITY
MAXIMISE RETURN ON YOUR ADVERTISING INVESTMENT
AMPLIFY THE SUCCESS OF NEW PRODUCT LAUNCHES
ENSURE GREAT CUSTOMER EXPERIENCE
RESOLVE COMPLEX AND CONTENTIOUS ISSUES
DEVELOP EXCELLENT STAKEHOLDER RELATIONSHIPS
FUTURE PROOF YOUR REPUTATION
SET STRATEGIC PRIORITIES

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